Dynamic is a world class gym Located in Coventry University - Egypt
Mission : Targeting health-conscious young adults who are looking for a wider variety of equipment and training programs.
Vision : Upon the client request, i added a softer feel than that expected in a gym designs by :
- using multiple shades of grey.
- desaturating the photos used.
- creating simple layouts.
- using a simple font.
Then i added a pop of color using Red to avoid the designs being dull, adding some sort of energy and finally leading the viewrs eye to the desired areas.